Media Services

A Full Media Services | Mandalay Publicis Communication

We are A Full Service Media Agency

media agency myanmar

Planning . Buying . Monitoring . Production . Digital Media

 

INTEGRATED MEDIA CAMPAIGNS AND SPECIAL PROJECTS.

As a full media service company, there is no limit to what we can do. We specialize in integrated communication strategy and planning, consultancy, negotiation, optimization and efficient media buying. Our mission is to deliver measurable integrated media campaigns that reach our clients’ business objectives.

DIGITAL STRATEGY AND ONLINE MEDIA CAMPAIGNS.

Digital is part of our DNA and optimization is our favorite word in the dictionary.
We deliver digital strategy and online media multi-layered deployment that covers: awareness campaigns focused on reach, lead generation campaigns, performance for direct sales campaigns, product or services launch campaigns and special projects for community engagement.

MEDIA MARKET RESEARCH AND ANALYSIS.

We monitor trends and evolutions of the media environment and audiences.
Using a set of periodical reports tailored for each client and project, we provide detailed media market and competition analysis and strategic recommendations to improve ROI and increase performance.

 

Media Planning (Media Planning Tools)

  1. Media Planning is done through the media behavior and consumer insight of the target group by utilizing of raw data of Nielsen MMRD and analyze into detail with in-house team.
  2. We deploy industry standard the planning software develop by Nielsen named “ Arianna”.
  3. In-house monitoring system is set-up and even any ad-hoc can be traced and monitored.
  4. CATI (Computer Assisted Telephone Interview) is used to better monitor and evaluate for specific campaign or media communication of the brand.

Above are being currently deployed & using professional industry best available tools.

 

Media Buying (with Lowest Media Rates in the Market)

“ Source the right media for our clients based on our clients’ budget and effectiveness of media ”

 

Media Monitoring (Free of Cost to Client)

3  SOURCES  ESTABLISHED:

  1. In house
  2. from Channel
  3. third party media monitoring team (Nielsen MMRD) – media monitoring reports

Things we do:

  • Monitoring the media movements for our clients and their competitors.
  • Preparing informative media monitoring reports to our clients.

 

Media Production

  1. TVC production (Local & International)
  2. Radio production (In House)
  3. Corporate Video production

 

Billing Information

Accounts for Billing:

  • Local Kyats Accounts  (KBZ, CB, AYA Private Banks, Yangon}
  • Foreign currency A/C  (KBZ, CB, AYA Private Banks, Yangon)
  • USD & Baht A/C (Bangkok Bank, Thailand)

Terms & Conditions

  • Withholding Tax 2%, Commercial Tax 5%.
  • Creative billing with 30 days credit.
  • Media billing for TV I Radio/ Prints 100% payment within 2 weeks.